10 Tips to make Instagram work for your Business

by marlowpro

10 Tips to make Instagram work for your Business

With over 1 billion active monthly users worldwide the untapped potential of Instagram for B2B is huge.

Instagram is an effective network for 30% of B2B companies who use it to engage with their audience, build brand awareness, and attract new customers. Here are our top 10 tips for making Instagram work for your business.

1. Create a business profile
Make sure your Instagram account is set up as a business profile; this will provide you with additional benefits such as analytics about your profile and how your posts are performing, the ability to add a contact button, and the ability to add links to your Instagram Stories.

2. Publish nine posts at the start
Create nine posts and then publish them all at the same time. Instagram displays posts in grid format, ensuring you have a solid grouping of published posts on your page when you start promoting will make your new Instagram business profile look cohesive and give it greater appeal.

3. Utilise the ‘Stories’ feature
Instagram Stories allows you to post pictures and videos with a hyperlink. Instagram Stories only appear for 24 hours but are highly effective at creating a sense of urgency for potential leads and customers.

4. Use targeted hashtags
Choosing the correct hashtags can make or break whether your company is successful on a social network or not. Make sure you use hashtags that are specific, targeted, and relevant to the audience you’re trying to reach.

5. Focus on quality, not quantity
There is no perfect number when it comes to how often to post on any social media channel. Still, one thing is true for all of them regardless of what industry your business is in, quality is more important than quantity.

6. Showcase your products
Posting appealing product pictures or videos is essential for success on Instagram. Customers not only want to see what your products look like, but also how they work and perform.

7. Showcase your customers
Your business succeeds when your customers succeed, share their stories about how your products or services helped them grow their business. Choose impactful, inspiring customer success stories that accurately portray the value your products.

8. Use Instagram ads
‍Apart from the great organic traffic, Instagram can provide your business; its advertising platform can also get your content exposed to a larger audience. Instagram Ads allows you to advertise your posts and your Instagram Stories and include a call-to-action and link.

9. Post when your audience is active
‍Posts that receive fast engagement are more likely to be featured on the top of your followers’ feeds, so having a high engagement rate is important. A good way to achieve this is to make sure you are posting at the right time.

10. Jump on the #TBT bandwagon
One of the most popular hashtags on Instagram is #tbt (or #ThrowBackThursday). There are currently over 500 million posts using it. Your business can join in the nostalgia by posting photos highlighting your company’s history.

You will need to be patient, creative and expressive to ensure your audience feels a connection with your brand, but once the wheels are in motion and you have enough followers, your efforts will translate into sales quickly. 

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