Digital transformation: How smart is your firm?
Digital transformation is vital for all businesses and the trend of hybrid working has accelerated the need for more digital solutions within organisations.
What exactly is digital transformation?
The digital transformation is comprised of the transition of organisations to an entirely new business model. In this process, you respond to the changing wishes and needs of the market in an innovative (digital) manner. This way, you deliver more added value, in a future-proof manner.
So digital transformation is certainly not only the digitisation of processes of which it is often thought. Digital transformation is both a technological transformation and a transformation of the organisation as a whole. It is about changing core processes, people and the way they work. Above all, it is a transformation in the functioning of organisations.
Why is digital transformation important?
Customer demand is changing. And in a competitive market, organisations are forced to operate differently, more flexibly, more efficiently and more innovatively.
You want to continue to support people in their development, strengthen your competitive position and make progress. Therefore, it is important that you can anticipate developments in rapidly changing markets in a flexible manner. This requires a digital transformation of your organisation.
The benefits of digital transformation
The most important advantages of digital transformation are;
- Ability to offer more added value to customers
- Creates a future-proof business model
- Streamlines business processes, work more efficiently and save costs.
- Anticipate flexibly on rapidly changing customer needs and markets.
Here is our four step approach to digital transformation.
Make sure that your digital basis is in order. Bring all your processes together in one business system.
Improve existing digital business processes. For example, consider moving communication from email to a digital communication platform like Trello or Google Hangouts.
Innovate to discover new opportunities. Real change can only be achieved if you come up with new products and services for your customers.
Develop new business models that have digital technology as their basis. Revisit what you are founded on, and don’t be afraid to step off the beaten track.
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